The world of marketing is changing at such a fast pace, that it’s almost impossible to keep up. There are very few industries that have trends evolving at the pace we do. It’s always important to know what’s happening at the moment and what may come along in the future for all of us marketing professionals.
We’ve put together a list of our Top 3 Marketing Tips for 2017 so grab a cuppa and a biscuit and settle down for a good read.
Adapt to semantic search
The world of search is a volatile place. Let’s be real here, we all rely on Google in one way or another. Yet, they’re always changing how their search engine works!
In 2011, Google punished poor-quality content creators. In 2012, it was the turn of spammers to feel Google’s wrath. In 2017, we’ve got a whole new kettle of fish to sink our teeth into: semantic search.
Gone are the days of stacking keywords in a row and watching your Google-realty stock rise. Now, focus has been placed on providing your viewers with quality content that adds value to their day, and makes their searches quick and easy.
Google’s algorithm continues to become more and more complex. Ever done a search and thought the search engine had read your mind? Yeah, that’s semantic search. It has an uncanny ability to read between the lines and find the content you really want.
So, content creators and website owners: be creative, be thought-leading, and be original. Don’t let semantic search get the best of you!
Use video in your marketing
Video content is a behemoth of modern Marketing. With streaming services like YouTube and Twitch growing year-upon-year, and companies like Facebook putting more and more emphasis on Video, its ability to pull users in is only going to grow. More users equals more marketing opportunities.
Statistically, using video within marketing increases click-through rates, email open rates, and website visit time. It’s easy to see why it’s such an attractive marketing prospect.
The important question to ask is: are you taking advantage of it?
Tell a better story
Story telling in marketing does not mean sparking a campfire and singing ‘kum ba yah’, that is super fun though. Becoming a story telling brand means understanding the role you play in your customer’s story.
Our brains are built for survival. This is why when you walk into a conference room your brain doesn’t count all of the chairs which would burn unnecessary calories. What your brain will do is locate the fire exists so in an emergency you can swiftly escape. Very similar our brains drift into daydreaming half of our waking hours to save calories, this is why Netflix is so attractive.
Films daydream for us! Story daydreams for us! A story brand will guide a customer, to resolve their struggles and become the hero of the story.