SEO or PPC – How do I meet my business’ needs?
If you know the basics of digital marketing, you’ll likely be familiar with the terms Search Engine Optimisation and Pay Per Click – SEO and PPC for short. You may even know a fair bit about them – but do you know which marketing service will help you achieve your...
redPeppers’ Top 10 Christmas Adverts of 2020
Christmas seems to start a little earlier every year, so it’s no surprise that with two weeks to go until the big day, we feel like we’ve seen every Christmas advert going. With the season of mince pies and mistletoe well and truly upon us, we count down this year’s...
The (Unofficial) Digital Marketing Campaign Awards 2020
2020 has been a year of change. We’ve all had to adapt to a new world and this has led to the audiences we market to changing in a fundamental way. To recognise this, we wanted to take a moment reflect on the digital marketing campaigns that made us sit up and pay...
The best social campaigns of 2020 (so far)
If there’s one thing we love at redPepper, it’s an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us, every ad we see is an opportunity to...
A beginner’s guide to data-driven marketing
In the information age, data is one of the most valuable commodities on the planet. It’s now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it immediately puts you at a...
![Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]](https://dev.redpeppermarketing.com/wp-content/uploads/2020/10/Nostalgia-in-marketing-Blog.png)
Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]
What are your favourite ads from the good ol’ days? How about the Fairy washing up liquid ads or The Smash advert! In early September, we were contacted by BBC Essex and asked to discuss all things nostalgia marketing as ASDA announced the return of their “That’s ASDA...
Digital assets you need for your B2C business post-lockdown
Covid-19 has affected us all in many ways, both personally and professionally. Regretfully, if you’re an owner of a business to customer (B2C) business, you may have been impacted more than most. Social distancing and new safety regulations mean that customer-facing...
5 basic proofreading tips to make your writing better
Writing great copy is a skill unto itself. It takes many years of practice and dedication to master but no one gets it right on the first try. Being able to proofread effectively can take your writing to the next level. When I first started as a copywriter, I rarely...
Exploring the world of in-game advertising
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The...
![31 social media post ideas [Helpsheet download]](https://dev.redpeppermarketing.com/wp-content/uploads/2020/08/31-social-media-ideas-blog.png)
31 social media post ideas [Helpsheet download]
A regular and active presence on social media is one of the keys to success for many businesses. Do you know that your business has a lot to say but struggle to find the right way to do so? That’s where we come in. Click the link below to download our helpsheet. It’s...
5 questions to ask when choosing a marketing agency
Taking the plunge and investing in a marketing agency can be transformative for your business. Fresh perspectives, competent experience and a team of individuals ready to work on your brand are just some of the benefits that come with an agency relationship. However,...
