Marketing Journal
The death of free returns
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in...
Could you be virtually influenced?
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
The theatre of retail
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
B2B Marketing Expo: redPepper’s key takeaways
In November 2021, the redPepper content and digital teams took a day out-of-office to broaden our knowledge of upcoming marketing trends. The B2B Marketing Expo was jam-packed with informative seminars delivered by industry thought leaders and pitches from upcoming...
Does my business need Google Shopping?
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 - originally under the name of Froogle - Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling doesn’t lend...
Instagram Reels: – What is deemed fair use of music for businesses?
In November, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog, Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful reel with just under 5k views...
Office Dog of the Year 2021: Your winner!
We are so happy to announce the UK Office Dog of the year 2021 is Gizmo. Gizmo works at Lola’s Treats and Squeaks as a Social Barketer and Marketing Ambassador and shone in the paw-blic vote. All our entrants were fantastic and it was a tough decision for the judges....
What is the Marketing Mix?
You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...
Five benefits of having an Office Dog
If seeing all the fluffy dogs on your social feed is encouraging you to find an office dog of your own, we’re here to give you a few pointers of encouragement with all the benefits an office dog may bring to your workplace. From improving physical health to...
Why is Social Proof vital for the success of my business?
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
The redPepper Marketing Journey
Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...
Our top 5 McDonald’s UK adverts
Over the years, McDonald’s adverts on TV have been hit and miss to say the least! Whilst there have been some disasters, that’s not what we’re focusing on in this blog. We’re here to celebrate some of our favourite adverts that Maccies have put out since their debut...