Best Christmas Adverts 2022
Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are...
Benefits of an Office Dog
When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re...
What is social commerce, and why do I need to know?
If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media...
Making budget cuts? Here are 5 ways to save money on your marketing
Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies....
The death of free returns
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in...
Could you be virtually influenced?
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
The theatre of retail
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
B2B Marketing Expo: redPepper’s key takeaways
In November 2021, the redPepper content and digital teams took a day out-of-office to broaden our knowledge of upcoming marketing trends. The B2B Marketing Expo was jam-packed with informative seminars delivered by industry thought leaders and pitches from upcoming...
Does my business need Google Shopping?
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 - originally under the name of Froogle - Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling doesn’t lend...
Instagram Reels: – What is deemed fair use of music for businesses?
In November, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog, Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful reel with just under 5k views...
Office Dog of the Year 2021: Your winner!
We are so happy to announce the UK Office Dog of the year 2021 is Gizmo. Gizmo works at Lola’s Treats and Squeaks as a Social Barketer and Marketing Ambassador and shone in the paw-blic vote. All our entrants were fantastic and it was a tough decision for the judges....
What is the Marketing Mix?
You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...