The good news is that you’ve signed your company up to an array of social media platforms. The bad news is that your company is not seizing the opportunities gain brand awareness, not engaging with your target audience and not engaging with the real-time cultural moments which are having right now.

A great example of a company doing social media the right way is the chocolate sandwich biscuit Oreo. Oreo have built up a strong and trusting working relationship with their social media team and this was proven at the Super XLVII. During the third quarter a power outage caused lighting to go out for 34 minutes in the stadium. This was a real-time cultural moment which proved how agile Oreo’s social media team can be. Within 30 minutes of the power outage the social media team created an image with a starkly-lit image of a solitary Oreo with the wording ‘you can still dunk in the dark’ stretched across the footer. This agile piece of real time response to a cultural moment resulted in the image being re-tweeted over 16,000 times. This type of response showed that not only did the users who re-tweeted the image process the message ‘you can still dunk in the dark’ but they actively were engaged by the message by passing it on to their followers.

One of the best ways to set your social media platforms from the rest is by being agile having an agile social media team monitoring interactions, trending #tags and hot topics, searching for relevant discussion to get involved in and responding to comments and engaging in conversations. So your company too can have a touch down this year like Oreo by engaging with the real-time cultural moments.