SOCIAL MEDIA MARKETING
Social Media is the place of stories told through video, pictures and minimalist copy In a world where everyone is a publicist, knowing how to earn the attention and admiration of your target market takes time and skill. We help brands create the right social stories to generate interest which in turn leads to engagement and action.
BE APART OF THE GLOBAL CONVERSATION
Social Media is more than just a place to boast about your latest achievements, when managed well it is an engagement and performance channel that increases brand awareness, consideration and sales.
Working closely with our clients we curate content that is bespoke to your brand and business goals. We offer both a full managed service or as an extension to your in-house team to create a full suite of multi-channel creative content that can be utilised across all your social platforms.
If you are in doubt about the value of social media to your business, then the starting point is a strategic review. Together we will assess the relevance of social channels to achievement of your goals, competitors, market engagement and what content you’ll need to create a strategy that works harder for your brand.
From the initial set-up to the daily running of your Facebook page, our social media experts can get your business in front of the right people. Through a combination of organic and paid advertising, we’ll curate Facebook content which directly targets your business objectives.
Despite its 280 character limit, Twitter continues to be a leading platform for social media marketing. Whether it’s for customer service, short company updates or brand awareness, utilising Twitter could be crucial in achieving your marketing objectives.
With over 800 million monthly users and the continual growth of visual content, Instagram certainly isn’t a social network to ignore! We’ll work with you to design a visual aesthetic which is on-brand and effective in marketing your business.
Traditional, in-person networking is no longer the only way to connect with business professionals. If you operate as a B2B organisation, LinkedIn is the perfect social platform to introduce into your marketing plan.
Content Management
Regular community management is imperative for your online marketing strategy. We’ll check-in daily and engage with any followers or customers who contact your page. We’ll also keep up-to-date with popular culture, tapping into the latest event or hashtag when relevant.
Social Strategy
Audience insights, market trends and competitor analysis provide the data needed to build a bespoke social strategy that will add value to your brand. Don’t assume anything, let’s work together to create the right approach.
Social media management
From channel set up to content creation, scheduled and live interactions, our team provide either a fully managed service for your social needs or campaign design to complement the work of your in-house teams.
social creative
From copy and design to photography and videography, our team have the full range of skills needed to create the right look and feel for your brand. Socially-optimsed assets that engage audiences and build brand value.
Paid Social
From boosted posts to fully integrated campaigns, our team are experience in running successful paid social campaigns that reach new audiences and build followers, engagement and brand consideration.
We’ll curate insightful and time-relevant content in the form of monthly social calendars. These will be comprised of copywriting, custom graphics and videos all targeted towards your key objectives. Each month we’ll research relevant holidays, awareness days and trends, enabling your brand to become part of the existing conversation. Each social post will be crafted with a clear call to action (CTA) and accompanied by engaging visual content. From stock imagery to bespoke graphics and videos, the visual content which accompanies your post is fast becoming more important than the copy itself. We’ll then monitor your social media community daily, tapping into popular culture, breaking news and conversations relevant to your brand.
As well as ongoing posts, we can work with you to create more targeted marketing campaigns, run competitions and introduce pay-per-click (PPC) advertising. Our digital specialists are experts at effectively tailoring social media adverts to target your demographic audience and desired outcome, whether that’s brand awareness, clicks to your website or lead generation.
With the right platforms, copy and ad set-up, social media marketing can connect you directly with your future customers. Book a meeting today with our social media experts to learn more
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