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Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]

Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]

by Michelle Tennens | Oct 13, 2020 | Traditional Marketing

What are your favourite ads from the good ol’ days? How about the Fairy washing up liquid ads or The Smash advert! In early September, we were contacted by BBC Essex and asked to discuss all things nostalgia marketing as ASDA announced the return of their “That’s ASDA...
5 questions to ask when choosing a marketing agency

5 questions to ask when choosing a marketing agency

by Emilie Flack | Jul 27, 2020 | Digital Marketing, redPepper Marketing, Traditional Marketing

Taking the plunge and investing in a marketing agency can be transformative for your business. Fresh perspectives, competent experience and a team of individuals ready to work on your brand are just some of the benefits that come with an agency relationship. However,...
Changing with the leaves: making the most of seasonal marketing

Changing with the leaves: making the most of seasonal marketing

by red Pepper | Jul 13, 2020 | Digital Marketing, Marketing Strategy, Traditional Marketing

Adapting your marketing to thrive in different situations is crucial if you want to grow. Your customers won’t behave the same way throughout the year. You can’t afford to either! A perfect example of this is the differences in marketing to consumers during winter,...
How to spot and avoid fake news

How to spot and avoid fake news

by red Pepper | Apr 28, 2020 | Digital Marketing, Social Media, Traditional Marketing

The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of the material they’re...
Every John Lewis Christmas advert ranked from worst to best

Every John Lewis Christmas advert ranked from worst to best

by Emilie Flack | Nov 15, 2019 | Traditional Marketing, Video Marketing

Quality Street boxes in supermarkets. Pigs in blankets on roast dinner plates. The new John Lewis advert on TV. Yep, the countdown to Christmas has officially begun. For television-owners up and down the country, the John Lewis Christmas advert has become as much of...
15 must-know marketing acronyms

15 must-know marketing acronyms

by Emilie Flack | Aug 5, 2019 | Digital Marketing, Traditional Marketing

LOL, ETA, ASAP and DIY, just a few acronyms that you might use every day without a second thought! Here at redPepper Marketing, this is no different. In fact, the marketing and advertising industry is saturated with acronyms, used daily to communicate various...
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