by red Pepper | Jan 28, 2019 | Digital Marketing, Pay-Per-Click Advertising (PPC)
It’s a question that’s been plaguing marketing managers and directors alike for years. Unfortunately, there’s no ‘one size fits all’ answer to this question. It depends on so many different things, such as your goals, budget, and what industry you’re operating in. You...
by red Pepper | May 14, 2016 | Digital Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimisation (SEO)
Google is constantly making changes to its protocols to improve user experience. Here is a roundup of changes so far this year alone: Google PageRank has been removed March 7th 2016 – Google officially removed the Toolbar PageRank score from web browsers. Webmasters...
by red Pepper | Nov 13, 2015 | Digital Marketing, Pay-Per-Click Advertising (PPC)
What are they and when should you be using them? Rich Snippets allow websites to advertise their content in a more descriptive and useful way on the Google search results page. It is basically that little snippet of information which sometimes appears to add a little...
