by Ellie Stead | Jan 19, 2021 | Digital Marketing
If you know the basics of digital marketing, you’ll likely be familiar with the terms Search Engine Optimisation and Pay Per Click – SEO and PPC for short. You may even know a fair bit about them – but do you know which marketing service will help you achieve your...
by Ellie Stead | Dec 14, 2020 | Digital Marketing, Uncategorized
2020 has been a year of change. We’ve all had to adapt to a new world and this has led to the audiences we market to changing in a fundamental way. To recognise this, we wanted to take a moment reflect on the digital marketing campaigns that made us sit up and pay...
by red Pepper | Oct 28, 2020 | Digital Marketing
In the information age, data is one of the most valuable commodities on the planet. It’s now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it immediately puts you at a...
by Emilie Flack | Sep 21, 2020 | Digital Marketing
Covid-19 has affected us all in many ways, both personally and professionally. Regretfully, if you’re an owner of a business to customer (B2C) business, you may have been impacted more than most. Social distancing and new safety regulations mean that customer-facing...
by red Pepper | Aug 24, 2020 | Branding, Digital Marketing
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The...
by Emilie Flack | Jul 27, 2020 | Digital Marketing, redPepper Marketing, Traditional Marketing
Taking the plunge and investing in a marketing agency can be transformative for your business. Fresh perspectives, competent experience and a team of individuals ready to work on your brand are just some of the benefits that come with an agency relationship. However,...
