Let’s talk business to business. Marketing business – that’s B2B marketing.
If you’re in the business world, the chances are you already know what B2B marketing means but just to be sure, it means business-to-business as opposed to B2C marketing, business-to-consumer. It is all about the target audience. Who are you aiming your products or services at? If it’s other businesses, then you’re in the right place.
B2B is a whole way of marketing and of thinking in itself. It’s not as simple as having a great product or service and hoping that organisations who need it are going to find you and want to use it. You need to be thinking about who your target audience is and what they’re into. What language do they speak; is it corporate and serious or is it hip and cheeky? What do they need? If they are a big company they probably need a company capable of delivering big services. If they’re a little company they’re probably thinking more small scale. What are the things that bug them professionally? What are the things that drive their business? Where are they hanging out? Which social media platforms do you need to be available on? What interests them? B2B marketing is not about you, it’s all about the customer.
But it’s even more than that. You need to be two steps ahead because you also need to be wondering what their customers want from them. How can you provide a business with something that is going to enable them to do more of what the people on the other side want from them? You need to be able to connect with them as a business, but also connect with the people inside that business. What you’re offering needs to be an exact fit. Yikes.
The good news? We are passionate about this kind of stuff, the team at redPepper just love creating and implementing great B2B campaigns and strategies. After all, we do it for ourselves (we sell our business services to other businesses) and we do it for our customers. When we’re creating our B2B strategies, we’re thinking about you and about your customers. It’s not about us, it’s about what you and your customers need. And we are getting great results for them.Think you’d like to have a bit of a heart-to-heart about business-to-business marketing? We’d love to hear from you.