by red Pepper | Nov 17, 2020 | Social Media
If there’s one thing we love at redPepper, it’s an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us, every ad we see is an opportunity to...
by red Pepper | Oct 28, 2020 | Digital Marketing
In the information age, data is one of the most valuable commodities on the planet. It’s now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it immediately puts you at a...
by red Pepper | Sep 9, 2020 | Copywriting
Writing great copy is a skill unto itself. It takes many years of practice and dedication to master but no one gets it right on the first try. Being able to proofread effectively can take your writing to the next level. When I first started as a copywriter, I rarely...
by red Pepper | Aug 24, 2020 | Branding, Digital Marketing
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The...
by red Pepper | Jul 13, 2020 | Digital Marketing, Marketing Strategy, Traditional Marketing
Adapting your marketing to thrive in different situations is crucial if you want to grow. Your customers won’t behave the same way throughout the year. You can’t afford to either! A perfect example of this is the differences in marketing to consumers during winter,...